On the eighth week of this course, I
listened to a lecture about Important Styles for Commercial Websites.
Commercial styles are divided into three parts which are business style,
database style and also marketing style. I also viewed some examples of
corporate websites. By listening to this lecture, I was able to identify common
types of business writing formats. For example, I managed to know what is
memorandum, resume, executive summary and proposal.
I was able to enhance my knowledge on the features of business style. I
learned that business writing needs to be precise and correct. There is
definitely no space for any errors as it will be judged badly by others. In
addition, I now knew that business writing is blunt and to the point. Readers
will be able to grasp the information faster if they read shorter sentence with
active voice sentences. We should also break up long and rambling descriptive
phrases and clauses.
I also noticed that it would be better to chunk all information into
sections that can be easily moved around. Charts, graphs and diagrams should
also be created to make numerical data easier to study. In addition, table
should be used to ensure text and graphic are place accordingly at the screen. We
should also always prepare the audiences for news which is not good.
Moreover, interesting marketing language
should be used. There are many types of marketing languages which exists such
as exaggerated claims. In this type of language, the words are all being
exaggerated to pull the reader’s attention. Besides that, there is also
over-the-top adjectives and adverbs. For example, the words which is being used
is flowery words which is not normally used such as the word “zestiest sauce”.
•Business
style
•Database
style
•Marketing
style
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